Align IT wanted a fresh new look based on the digital trend around retro design elements. They wanted to stand out from the dull IT crowd and decided to take a drastically different route, while still retaining the informative appeal necessary to be competitive in their industry.
They also needed a new brand identity, starting with a logo and moving on to the various corporate stationary, such as business cards, letterheads, t-shirts, and other digital collateral such as email signatures.
We chose a coporate palette within the retro theme in order to keep the professionalism required of an IT company, while still providing the fun and originality the client wanted. The site was designed as a single-page parallax brand site with engaging illustrated elements.
A fun, professional brand with a modern website and a durable corporate identity that sets our client apart from the crowd.