Ford Ranger Odyssey 2015

[ivan_title title_tag=”h2″ align=”left” c_id=”.vc_1446364074317″ title_css=”font-family:raleway;font-weight:600;color:#ffffff;font-size:46px;text-transform:initial;margin-bottom:6px;”]Ford Ranger Odyssey 2015[/ivan_title][ivan_title title_tag=”h1″ align=”left” c_id=”.vc_1446363926281″ title_css=”font-weight:500;color:#ffffff;font-size:18px;text-transform:uppercase;”]UX / Design / Campaign[/ivan_title]
[ivan_title title_tag=”h3″ align=”left” c_id=”.vc_1427393177679″ title_css=”font-weight:600;font-size:18px;text-transform:uppercase;”]The Challenge[/ivan_title]

The Ford Ranger Odyssey Challenge has been a yearly staple at Ford South Africa since it launched in 2013. The Challenge asks “Are you tough enough to tackle the most brutal terrain you’ll ever drive and then ask for more?”, and takes participants on the experience of a lifetime in, you guessed it, the ultra-tough Ford Ranger.

2015 was gearing up to be the most successful year yet, and the company approached Danae’s team at Aqua to create an immersive and comprehensive social, marketing and web solution for their campaign.

[ivan_title align=”left” c_id=”.vc_1427393470005″ title_css=”font-weight:700;color:#ffffff;font-size:18px;text-transform:uppercase;padding-top:30px;”]The Idea[/ivan_title]

Apart from fun and engaging guerrilla social marketing, we were tasked with refreshing the competition identity and creating an informative and vibrant campaign site. The site would have to include user registrations, updates, the odyssey course, mini competitions and house the video archives of the previous years.

[ivan_icon_box ico_family=”el el-” icon_style=”normal” icon_pos=”left-title” size=”fa-4x” title=”Copywriting” c_id=”.vc_1446364800650″ main_css=”background-color:#181819;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” ico_image=”3782″]This was an integral part of the experience and had to be aligned to the sub-identity of the Ford Ranger’s tone.[/ivan_icon_box]
[ivan_icon_box ico_family=”el el-” icon_style=”normal” icon_pos=”left-title” size=”fa-4x” title=”user experience” c_id=”.vc_1446364857836″ main_css=”background-color:#232324;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” ico_image=”3751″]The users needed a seamless and breezy registration process, as well easy access to all the competition info.[/ivan_icon_box]
[ivan_icon_box ico_family=”el el-” icon_style=”normal” icon_pos=”left-title” size=”fa-4x” title=”Branding” c_id=”.vc_1446365096850″ main_css=”background-color:#282829;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” ico=”bike” ico_image=”3784″]The Ford Ranger Odyssey Challenge needed its own rugged, tough and recognisable sub-identity and branding.[/ivan_icon_box]
[ivan_icon_box ico_family=”el el-” icon_style=”normal” icon_pos=”left-title” size=”fa-4x” title=”UI Design” c_id=”.vc_1446364977565″ main_css=”background-color:#1f1f20;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” ico_image=”3749″]This sub-identity was then applied to the campaign site as well as all social, video and print collateral.[/ivan_icon_box]
[ivan_title align=”left” c_id=”.vc_1427451390296″ title_css=”font-weight:700;color:#ffffff;font-size:18px;text-transform:uppercase;padding-top:30px;”]The Result[/ivan_title]

The success of the Ford Ranger Odyssey continues unabated this year with a record number of entries and participants. We were very fortunate to be involved in such an exciting adventure. You can view the sweat and tears here.

[ivan_dual_btn align=”to-left” template=”no-borders” c_id=”.vc_1427455579652″][ivan_button style=”no-border” icon_area=”icon” icon_cover=”yes” c_id=”.vc_1427455717385″ btn_css=”font-weight:600;color:#fff;text-transform:uppercase;background-color:#3b5998;background-color-hover:#304a82;margin-left:8px;” ico=”facebook”]Like it[/ivan_button][ivan_button style=”no-border” icon_area=”icon” icon_cover=”yes” c_id=”.vc_1427455805912″ btn_css=”font-weight:600;color:#fff;text-transform:uppercase;background-color:#00aced;background-color-hover:#0e9acf;margin-left:8px;” ico=”twitter”]Tweet it[/ivan_button][ivan_button style=”no-border” icon_area=”icon” icon_cover=”yes” c_id=”.vc_1427455895384″ btn_css=”font-weight:600;color:#fff;text-transform:uppercase;background-color:#cb2027;background-color-hover:#a61f25;margin-left:8px;” ico=”pinterest”]Pin it[/ivan_button][/ivan_dual_btn]

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