Oticon Power Range Launch Campaign

[ivan_title title_tag=”h2″ ico_family=”fa fa-” align=”left” c_id=”.vc_1427640760308″ title_css=”font-family:raleway;font-weight:600;color:#ffffff;font-size:46px;text-transform:initial;margin-bottom:6px;”]FlightClub Flight Booking[/ivan_title][ivan_title ico_family=”fa fa-” c_id=”.vc_1446039638475″ title_css=”font-weight:500;color:#ffffff;font-size:18px;text-transform:uppercase;” align=”left” title_tag=”h1″]UX / Design / Branding[/ivan_title]
[ivan_title ico_family=”fa fa-” align=”left” c_id=”.vc_1427393177679″ title_css=”font-weight:600;font-size:18px;text-transform:uppercase;” title_tag=”h3″]The Challenge[/ivan_title]

FlightClub approached us with a particular challenge: they wanted a completely fresh take on the flight booking experience. They felt the existing model for the flight booking process, while functional, wasas engaging an experience for the user as it could be.

Their startup also needed a complete brand creation, from logo design through to mailers and stationary. This brand had to be completely unique so that it and their product could stand apart from their competition.

[ivan_title ico_family=”fa fa-” align=”left” c_id=”.vc_1427393470005″ title_css=”font-weight:700;color:#ffffff;font-size:18px;text-transform:uppercase;padding-top:30px;”]The Idea[/ivan_title]

The process for this job was a long and thorough one that included weeks of industry research and competitor analysis in order to create a solid and unique user experience. Every possible solution was considered and discarded until we distilled the best possible solution for the user.

[ivan_icon_box ico_family=”el el-” icon_style=”normal” title=”Branding” c_id=”.vc_1427642465335″ main_css=”background-color:#282829;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” icon_pos=”left-title” size=”fa-4x” ico=”bike” ico_image=”3784″]We were tasked with a complete brand workup, including naming and logo design.[/ivan_icon_box]
[ivan_icon_box ico_family=”el el-” icon_style=”normal” title=”user experience” c_id=”.vc_1427642447731″ main_css=”background-color:#232324;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” icon_pos=”left-title” size=”fa-4x” ico_image=”3751″]Weeks of competitor analysis and wireframing resulted in a unique user experience.[/ivan_icon_box]
[ivan_icon_box ico_family=”el el-” icon_style=”normal” title=”UI Design” c_id=”.vc_1427642659335″ main_css=”background-color:#1f1f20;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” icon_pos=”left-title” size=”fa-4x” ico_image=”3749″]We wanted to combine the practical with the fun, so that the interface felt engaging.[/ivan_icon_box]
[ivan_icon_box ico_family=”el el-” icon_style=”normal” title=”Copywriting” c_id=”.vc_1427642867639″ main_css=”background-color:#181819;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” icon_pos=”left-title” size=”fa-4x” ico_image=”3782″]This was an integral part of the experience and had to be aligned to the brand’s tone.[/ivan_icon_box]
[ivan_title ico_family=”fa fa-” align=”left” c_id=”.vc_1427451390296″ title_css=”font-weight:700;color:#ffffff;font-size:18px;text-transform:uppercase;padding-top:30px;”]The Result[/ivan_title]

The site has now successfully moved into the development phase, and should be live within a few months. We are excited to see the end result, and we are sure their audience will enjoy the experience.

[ivan_dual_btn align=”to-left” c_id=”.vc_1427455579652″ template=”no-borders”][ivan_button link=”#” icon_area=”icon” icon_cover=”yes” c_id=”.vc_1427455717385″ ico=”facebook” btn_css=”font-weight:600;color:#fff;text-transform:uppercase;background-color:#3b5998;background-color-hover:#304a82;margin-left:8px;” style=”no-border”]Like it[/ivan_button][ivan_button link=”#” icon_area=”icon” icon_cover=”yes” c_id=”.vc_1427455805912″ ico=”twitter” btn_css=”font-weight:600;color:#fff;text-transform:uppercase;background-color:#00aced;background-color-hover:#0e9acf;margin-left:8px;” style=”no-border”]Tweet it[/ivan_button][ivan_button link=”#” icon_area=”icon” icon_cover=”yes” c_id=”.vc_1427455895384″ ico=”pinterest” btn_css=”font-weight:600;color:#fff;text-transform:uppercase;background-color:#cb2027;background-color-hover:#a61f25;margin-left:8px;” style=”no-border”]Pin it[/ivan_button][/ivan_dual_btn]

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