ProTEFL approached us with a startup brand. They required both branding and a new ecommerce website to sell their unique TEFL product. The brand needed to appeal to their target audience (18-30yrolds) as well as showcase the experience of teching in a foreign country – in this case, Thailand.
The site design had to be reassuring and professional while still being fun and vibrant. The brand itself needed a similar design approach: big, bold, young and fun. They needed the logo, as well as all corporate collateral including print and digital stationary, presentation templates and brochures.
We chose a bold palette to denote the vibrance of the brand, and created a shield-like logo that gave the impression of a well-established school. The site itself was filled with instructive illustrations to impart relevant information in a familar near-infographic manner. We also found a copywriter experienced in the particular colloquial tone we required for the brand tone.
The site is reaching its final stages of development and we are thrilled to announce its imminent launch. We will be monitoring its success and will provide analytical feedback to the client, as well as provide ongoing support and advice should they need it. Well done, ProTEFL!