ProTEFL

[ivan_title title_tag=”h2″ align=”left” c_id=”.vc_1473933555241″ title_css=”font-family:raleway;font-weight:600;color:#ffffff;font-size:46px;text-transform:initial;”]ProTEFL Teaching Academy[/ivan_title][ivan_title title_tag=”h1″ align=”left” c_id=”.vc_1443868926030″ title_css=”color:#ffffff;”]Branding / Design[/ivan_title]
[ivan_title title_tag=”h4″ align=”left” c_id=”.vc_1443870022829″]The Challenge[/ivan_title]

ProTEFL approached us with a startup brand. They required both branding and a new ecommerce website to sell their unique TEFL product. The brand needed to appeal to their target audience (18-30yrolds) as well as showcase the experience of teching in a foreign country – in this case, Thailand.

The site design had to be reassuring and professional while still being fun and vibrant. The brand itself needed a similar design approach: big, bold, young and fun. They needed the logo, as well as all corporate collateral including print and digital stationary, presentation templates and brochures.

[ivan_title title_tag=”h4″ align=”left” c_id=”.vc_1443870079442″ title_css=”color:#ffffff;”]The Idea[/ivan_title]

We chose a bold palette to denote the vibrance of the brand, and created a shield-like logo that gave the impression of a well-established school. The site itself was filled with instructive illustrations to impart relevant information in a familar near-infographic manner. We also found a copywriter experienced in the particular colloquial tone we required for the brand tone.

[ivan_icon_box ico_family=”custom” icon_style=”normal” icon_pos=”left-title” size=”fa-4x” title=”Logo Design” c_id=”.vc_1427635831228″ main_css=”background-color:#282829;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” ico=”bike” ico_image=”3784″]An in-depth briefing session resulted in the clarity required to produce the perfect logo[/ivan_icon_box]
[ivan_icon_box ico_family=”custom” icon_style=”normal” icon_pos=”left-title” size=”fa-4x” title=”Illustration” c_id=”.vc_1427635800683″ main_css=”background-color:#232324;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” ico_image=”3783″]The little touches and attention to detail are what make this site really stand out.[/ivan_icon_box]
[ivan_icon_box ico_family=”custom” icon_style=”normal” icon_pos=”left-title” size=”fa-4x” title=”UX & UI Design” c_id=”.vc_1427635682546″ main_css=”background-color:#1f1f20;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” ico_image=”3746″]The site required weeks of intensive wireframing and planning before design began.[/ivan_icon_box]
[ivan_icon_box ico_family=”custom” icon_style=”normal” icon_pos=”left-title” size=”fa-4x” title=”Copywriting” c_id=”.vc_1427635754113″ main_css=”background-color:#181819;background-color-hover:#442a3a;padding-top:80px;padding-bottom:80px;padding-left:50px;padding-right:50px;” title_css=”color:#ffffff;” content_css=”color:#d9d9d9;” ico_image=”3782″]We found a copywriter experienced in the tone we felt best represented the brand.[/ivan_icon_box]
[ivan_title title_tag=”h4″ align=”left” c_id=”.vc_1443870384748″ title_css=”color:#ffffff;”]The Result[/ivan_title]

The site is reaching its final stages of development and we are thrilled to announce its imminent launch. We will be monitoring its success and will provide analytical feedback to the client, as well as provide ongoing support and advice should they need it. Well done, ProTEFL!

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