19/07/2025 Design Email Marketing Google ADs Lead Generation LinkedIn Automation Marketing Onsite SEO SEO Copywriting Social Media Web Development

Recover Recycling Brand Activation

WordPress & WooCommerce Development / On-site SEO / LinkedIn Marketing

recover website mockup
recover seo layout

A Battery Recycler in Wales

Recover (eco-recycle.co.uk) wanted to transform their digital footprint and turn their industry-leading lithium-ion battery and vape recycling services into a scalable lead-generation engine. From a mobile-first website and streamlined quote flows to a full suite of marketing channels—SEO, Google Ads, email drip campaigns, LinkedIn automation, and social media—we built a unified ecosystem that drives consistent, high-quality enquiries from businesses across the UK.

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recover recycling seo and content marketing

Website Objectives

  • Drive Qualified Enquiries

    Increase inbound form submissions and quote requests from target sectors (electronics retailers, facilities managers, vape retailers).

  • Establish Market Authority

    Position Recover as the UK’s go-to solution for 100% eco-focused lithium-ion battery and disposable vape recycling.

  • Grow Organic Visibility

    Rank service and informational pages for high-intent keywords (e.g. “battery recycling UK,” “vape recycling scheme”).

  • Expand Email Database

    Capture and nurture leads with segmented drip sequences and automated follow-ups.

  • Automate B2B Outreach

    Leverage LinkedIn Sales Navigator to reach procurement and sustainability officers.

  • Maximize Paid Media ROI

    Optimize Google Search campaigns and retargeting for lowest cost per lead.

Outcomes

  • +90% Increase in Quote Requests within six months

  • Organic Traffic Growth of 110%, with four core service pages in the top 3

  • Email List Expanded by 70%, with 31% open rates and 6.3% CTR

  • 120+ New B2B Leads per quarter sourced via LinkedIn automation

  • Google Ads ROAS of 350%, driven by granular SKAG structuring and dynamic remarketing

  • Conversion Rate Uplift from 2% to 5.2% on primary landing pages

recover Sales Dashboard HubSpot
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The Stats

+
0
%
Increase in Online Leads
+
0
K
Organic Traffic
+
0
%
Keyword Performance Index Increase

How We Did It

01

Strategy & Discovery

We kicked off with a deep discovery workshop and technical audit of Recover’s existing site and marketing channels. Our findings revealed gaps in site structure, unoptimized service pages, no structured data for ADR compliance, and fragmented tracking. From there, we mapped a full-funnel strategy focused on lead generation, brand authority, and long-term SEO growth.

02

SEO Research & Content Planning

Our SEO team conducted extensive keyword and competitor analysis to target:

  • Core services (“lithium-ion battery recycling UK,” “disposable vape recycling”)

  • Regulatory and compliance queries (“ADR compliant battery disposal”)

  • Long-tail informational searches (“how to recycle e-cigs safely”)

Deliverables:

  • A detailed keyword map tied to service, resource-centre, and blog pages

  • SEO-optimized copy for six service pages and a resource hub

  • Metadata templates and an internal-linking framework

03

Web Design & UX Engineering

We designed a clean, trust-focused interface that guides users to “Get a Free Quote” in four simple steps:

  1. Request a Quote

  2. Collection Scheduling

  3. Local Processing

  4. Recycling & Reporting

Key features:

  • Modular design system for rapid page builds

  • Prominent ADR compliance badges and real-time capacity indicators

  • Sticky quote CTA and streamlined multi-step form

  • Fully responsive layouts and accessibility best practices

04

Development & Technical SEO

Built on a headless CMS with server-side rendering and CDN caching, the site boasts:

  • Schema markup for services, FAQs, and customer testimonials

  • Image lazy loading, critical-CSS inlining, and automatic bundle splitting

  • Secure forms with bot protection and real-time conversion tracking

  • GA4, Google Tag Manager, and CRM integration for end-to-end attribution

05

Paid Media & Lead Generation

We launched Search and Display campaigns structured by service vertical, plus dynamic remarketing for cart abandoners (quote starters):

  • SKAGs for “battery recycling” vs. “vape recycling” to lower CPCs

  • Responsive search ads and A/B tested headlines

  • Geo-targeting around major logistic hubs

  • Budget pacing tied to quote completion rates

06

Email Marketing & LinkedIn Automation

To nurture leads from first contact through to contract:

  • Segmented email drip campaigns with personalized content blocks

  • Abandoned-quote reminders with dynamic snippets of previously viewed services

  • LinkedIn Sales Navigator sequences targeting sustainability officers and retail chains

  • Automated lead scoring and CRM hand-off

07

Conversion Optimisation & Growth Monitoring

Pre- and post-launch, we ran rigorous CRO and QA:

  • Heatmaps and session recordings to uncover friction points

  • Multivariate tests on form layouts, CTAs, and trust elements

  • Custom dashboards tracking quote starts, completions, and ROI by channel

  • Monthly growth sprints to refine campaigns and site experience

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