WHY DO I NEED A LOGO?
When starting a business, you may think that having a Logo is not a top priority, however, a well-designed logo can have a significant influence on the success of your brand.
In this post we’ll be exploring 10 reasons why having a good logo is important, and why you should think carefully about how you approach getting your logo designed.
So let’s get into it.
1. CAPTURING YOUR AUDIENCE
An effective logo will grab the attention of your audience and spark their interest in your company. It’s been proven that imagery attracts more attention than words. Whilst there may well be text in your logo, the overall imagery is what grabs intrigue.
Choosing the right colours, shapes and font all play a vital part in making your brand stand out. These three elements, when combined, create an impression that will either leave your audience attracted to your brand or disinterested. Therefore it’s important to really consider your design.
An experienced designer will understand these elements and will know which elements work and which are less than desirable.
2. THE RIGHT FIRST IMPRESSION
Delivering the right impression is vital for your business. It will either lead to an audience member engaging with your brand or it will turn them away. When designing the logo, you should really think about what impression you are trying to make.
If you offer a professional service then you may want to give a more sophisticated impression. Or perhaps you want to highlight a friendly and more personable service, in which case you may want your logo to be more fun and inviting.
Either way, it’s vital that you have an idea of what you want your audiences first thought to be when interacting with your brand and making sure your logo is the right fit.
3. DELIVER YOUR MESSAGE
Every business has its own mission and message that they want to give to their desired audience. Your logo is your first opportunity to do so. In an ideal world, you want your customers to have an idea of what your brand is about.
The imagery, colour and text should reflect what you do as a business. Often, a logo will include a company name, and while this has its benefits, it’s also important to incorporate what you are all about.
Why not choose imagery that relates to your industry, or a play on your company name?
4. ESTABLISH YOUR BRANDS IDENTITY
As stated previously, your logo is often the first thing that users see when interacting with your brand. Therefore this is where your branding identity should first be established.
The colours and fonts used in your logo should be continued throughout your brand marketing. This will offer consistency and make your brand more established.
The logo will act as the symbol that customers use to recognize your brand. The more established a brand becomes, the more it is remembered and recognised.
5. MAKING YOU MEMORABLE
We all want to be remembered. And usually, the easiest way for us to achieve this is to leave a lasting impression. By creating a well designed and consistent brand, people will remember you.
A good logo is one that users associate with your business. Let’s take Apple for example whenever someone mentions an Apple product we automatically think and see the Apple logo in our minds.
It’s simple and easy to remember. You can also make your logo memorable with a fun design, a play on words or even a clever colour pallet. A good designer will know how to use these tools to create a design that people remember.
6. SEPARATING YOU FROM YOUR COMPETITION
In every industry there is competition. Your logo is an opportunity for your business to stand out in the crowd.
In order to make your brand more distinct, it’s worth checking out the competition to find out what others are doing and seize the opportunity to do something different.
Your branding is all about you, so take this opportunity to show your audience who you are and what makes your company unique.
7. CONSISTENCY BRINGS LOYALTY
People love a brand that they can trust and will often return and remain loyal. If your logo is well executed it will show your audience that you are trustworthy. If a design does not look appealing, the customer may not take you seriously and may not trust you.
Loyal customers or users can make a business a success and keep them on top. You can build a relationship with your audience that will assist in future growth and could even make you a household name.
8. IT’S EXPECTED
Logos are used by businesses all over the world because they have a positive impact and benefit their brand. Therefore it would be a shame not to make the most out of the opportunity to do the same.
It’s the first thing your audience sees and gives your audience something to take note of. This, in turn, gives your other branding efforts more drive.
9. BUILDING CREDIBILITY & TRUST
Having a consistent brand shows your audience that you are legitimate, professional and established. This, in turn, shows your clientele that you can be trusted.
A poorly designed logo is difficult to take seriously and will often put people off interacting with you.
10. HELPING YOU DEFINE YOUR AUDIENCE
Last but by no means least, you can use your logo to define your target audience. If you’re trying to reach a certain demographic, you could create a logo that is designed around that specific group.
For example, you may be targeting parents and young children, in which case you may want a design that’s more child-friendly and appeals directly to your audience. OR perhaps you’re targeting older men, and therefore choose something more sophisticated and masculine.
Whoever your audience may be, you should always consider who you are trying to attract.
Selecting your Logo
Your logo is essential to the delivery of your brand and its not too bold to say that it works as your first marketing campaign. Therefore take careful consideration when choosing or designing a logo.
Professional designers have the design knowledge and skills to create a logo that reflects your business. They know the importance of branding and will work with you to create a brand that stands out. They will also, more often than not, have experience working with businesses similar to yours and know how to compete in your industry. It’s for these reasons that we would always recommend hiring a professional designer.
Remember, your logo is your brand and your brand is your business. What do you want it to say?